Services Like Vonage Transform The Consumer Perception Of VoIP

The latest survey by Pew Research suggesting that nearly a quarter of all American internet users make use of VoIP services like Vonage VoIP to make telephone calls has set the blogosphere ablaze.

The figure dramatically increased from the previous year, after Pew reworded its question and asked respondents whether they had used a service such as Skype or Vonage VoIP.

The results of the survey are indicative of a few things regarding what is going on in the world of VoIP. Like other technologies before it, the acronym is now giving way to the big brand names, which is a good thing. VoIP has never been the most pleasant sounding word out there,  nor one that is associated with a promising revolutionary technology, more importantly it’s not a word that easily rolls of the tongues of the American public.

Vonage VoIP and Skype have fixed all of that with punchy brand names that easily transform into verbs. The public in America are now forgetting VoIP the technology, which has an unfair reputation for poor quality, an instead are embracing VoIP the service, which they know through brand names such as Vonage VoIP and Skype, that are associated with being inexpensive and cool.

The results of the survey also suggest that VoIP seems to have moved past a difficult stage of its market development, a period where traditional telecom’s companies were more interested in trying to sue Vonage VoIP into an early grave rather than developing their own competing VoIP offerings.

For a long time, during the middle and towards the end of the previous decade, the market for VoIP was over crowded and far too fragmented. Many players who showed promise faded into obscurity or died. Since then the VoIP market has become more integrated, with unified communications on the business front, and has become more mobile overall. In fact, in another few years, we may think of VoIP primarily as a mobile application.

A technology that to begin with faced many issues and was almost eliminated by traditional telecom’s companies has survived its most difficult period and become a successful service.


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